Sanex Sp. z o.o. in Łowce received co-financing for the implementation of the project entitled “The implementation of a design strategy in Sanex”.
Aims of the project:
The main aim of the project is to reinforce the competitiveness of Sanex by increasing the potential of the company in the area of skilful design management and raising the use of design in its activity. The activities will translate into the launch of new products to the market – honeycomb cardboard packagings. It is the key aim of the project. Moreover, the following will be done: preparing a comprehensive model of the new product development process, activities related to organisation and processes, improving technology by retrofitting the possessed technological resources, activities with regard to the visual identification of the company and branding the company’s own label of end products.
The plan is that within the project the Applicant will implement the following activities, which are the recommendations developed in Stage One of the design strategy:
1. Implementation of design and its management as a tool to develop own product solutions.
The strategy includes two aspects:
– creating a team responsible for the project and the implementation process,
– preparing a comprehensive model of a new product development process.
2. Implementation of innovative designs with the simultaneous implementation of new production technologies, enabling high-volume manufacturing of packagings.
3.Development of comprehensive visual identification of the Company and branding of the company’s label of end products.
The recommendation includes the implementation of gradual changes aiming at the uniformity of the visual identification system, and thus building a reliable and consistent image of the company.
Project net value: 6 150 000,00 zł
Eligible costs value: 5 000 000,00 zł
EU co-financing of the project: 2 960 000,00 zł